Wednesday, March 4, 2009
One size does not fit all- Marketing
WOW! There is a lot of advice flying around these days when it comes to marketing your craft business, or should I say MY craft business.
Every time I go to a forum, there is another person talking about their "steps to success".
Twittering is BIG. But don't just twitter about what you do or what you have just created, that would be spamming or shameless promotion.
Twitter about your dirty dishes, or walking your cat for the first time.
I have just come across yet another blog article about "finding your nitch" "your demographic" "your brand".
Yawn....When I read things like this, I can't help but think "What do you know about me and my business!!!" Honestly, when people say to me "you know what you should do..." I stop listening.
I started my jewelry business with Heather over 10 years ago. Heather loves the organic objects, I love to make, really, what ever tickles my fancy. I make what I WANT and hope people will love and see the beauty in it.
OH NO!!! Am I confusing people with a blurry sense of my brand? Will people not see the cohesiveness in our different product lines??? Will I miss the mark on my target market?? (I DO make things that I like AND sell consistently too, BONUS!)
I love what I do. I love to create new pieces. I never look at my work and say to myself, "self, have you considered how this will fit your demographic, brand or nitch? Are you screwing yourself Here? You are all over the map when it comes to your inspirations with these new pieces, ya know!!!"
When people ask me what advice I have for other crafters, I always say "DON'T follow other people's advice. Do what YOU feel is right. Go with what YOU know and follow your heart (awww).
Sean Combs (P Ditty) once said " If you don't take risks, you may never get anywhere." Smart guy (and SUCCESSFUL too)